Celebrating the Rubber Manufacturers Association’s 11th annual National Tire Safety Week, June 3-9, COOPER TIRE & RUBBER COMPANY encourages drivers to visit a local Cooper Tire dealer for a complete tire inspection to ensure vehicles are road trip ready. Industry reports indicate that tire maintenance is surprisingly overlooked by everyday drivers, as 85 percent of drivers do not know how to properly check tire pressure and more than half of drivers on the road are unaware of how to check tread depth. As tires are the only part of a vehicle connecting drivers to the road, awareness of tire safety and maintenance is essential.
“National Tire Safety Week is a timely reminder for drivers to check their tires before summer road trips,” said Hal Gardner, vice president of marketing communications and market intelligence for Cooper Tire. “Cooper Tire is dedicated to educating consumers on routine tire maintenance. This Tire Safety Week, visit a Cooper Tire dealer to ensure your tires are road trip ready and learn an at-home monthly maintenance routine on CooperTire.com.”
A specially-dedicated tire safety section on CooperTire.com provides a simple, do-it-yourself tire maintenance and safety routine, demonstrating Cooper Tire’s commitment to keeping drivers safe on all of life’s road trips. These tips can be conducted in only ten minutes per month, with tips as easy as checking tread depth with a penny.
Demonstrating the ease of at-home tire maintenance, Cooper Tire partnered with top family bloggers from “Suburban Mom,” “5 Minutes for Mom,” “DadDoes” and “DadCentric” to chronicle their daily drives with their families and to teach viewers do-it-yourself tire maintenance. These video tutorials are available on their respective blogs and will be posted on the official Cooper Tire Facebook and YouTube page throughout National Tire Safety Week.
Source Cooper Tire & Rubber Company