Ford Motor Company promises that its’ stand at the 2010 North American International Auto Show will be the biggest – with more than 54,000 square feet of new vehicles, 24 all-new interactive displays and a variety of high-tech presentations, which will include live driving demonstrations, all inside Cobo Center in Detroit.
One of the highlights of this year is live driving demonstrations of Ford’s new Active Park Assist technology, which helps drivers’ parallel park a vehicle with the touch of a button – and without ever laying a hand on the steering wheel. Imagine, being able to parallel park like a pro!
This year at the North American International Auto Show, Ford plans to lay out 60 new Ford cars and trucks and 21 new Lincoln and Mercury vehicles. A new powertrain display will include two assembly-line robots from the Cleveland Engine Plant – named Eco and Boost – after the company’s new EcoBoost engines.
A Taurus SHO in-car theater interactive display will take visitors for a ride through both the tame and wild sides of Taurus SHO.
Taking center stage in the Ford display will be the next-generation Ford Focus. Visitors can learn about the agility and precision of Focus’s driving dynamics by playing the Control Blade Challenge (similar to a Wii game). Touch-screen digital displays will explain Focus technologies, special zones will be set up for Ford crossovers and trucks, and specially built areas for the Ford Mustang, Taurus, Fiesta, Fusion, Transit Connect and Super Duty will all be available for visitors.
The latest entry in the Lincoln lineup – the 2011 MKX – will launch at the auto show as well. Lincoln will present a cutaway of the vehicle to demonstrate technology, safety and luxury features, including the industry exclusive MyLincoln Touch.
At a Glance: What You Can Expect from Ford at the 2010 North American International Auto Show:
- The Ford display at the 2010 North American International Auto Show is more than 54,000 square feet, 48 percent bigger than last year, making it the largest Ford stand ever.
- Additional space will be used to showcase 24 interactive displays, engaging consumers in experiential and educational exercises that demonstrate Ford’s technologies and innovations.
- Ford will conduct live driving demonstrations of its Active Park Assist technology inside Cobo Center using hybrid vehicles.
- During the show, Ford executives around the world will participate in NAIAS’s first-ever social media press conference, with 12 hours of live Twitter Q&As, Live Stream Interviews, and Facebook Wall chats.
In 2009, the North American International Auto Show featured more than 50 vehicle debuts; with over 30 of those being worldwide introductions. The 2010 North American International Auto Show is open to the public from January 16-24, 2010. Visitors can see more than 700 vehicles on display, representing the most innovative designs in the world.
Tickets prices are as follows:
- Adults: $12 per person
- E-Tickets: $12 per person
- Any Day Pass, Group Ticket: $8 with a purchase of 25 tickets or more
- Seniors: $6 (65 and older)
- Children: $6 (7-12 years old; 6 and under free with a parent or guardian)
The event will be held at the Cobo Center in Detroit, Michigan:
One Washington Boulevard
Detroit, MI 48226
For more information, to locate ticket outlets, to learn hours of operation and more, visit http://www.naias.com/home.aspx.