Ford Warriors in Pink, in its 15th year of support for breast cancer health, has joined forces with Martha Stewart Living Omnimedia to focus on breast cancer treatments and awareness.
A special Warriors in Pink episode of “The Martha Stewart Show” aired on October 16 when the entire hour was devoted to this important cause. Martha Stewart hosted a special studio audience of Warriors whose lives have been touched by breast cancer.
Said Janet Balis, EVP Media Sales and Marketing at Martha Stewart Living:
“We’re delighted to be partnering with Ford Warriors in Pink to help raise awareness about breast cancer. Breast cancer touches the lives of so many women and their families. We’re proud to be tapping the power of our media platforms to develop a creative, integrated program that resonates with our passionate consumers and spurs action.”
For years, Ford has created special “Warriors in Pink” vehicle editions and this year, Ford paired up with Stewart to create two “Warriors in Pink” 2010 Ford Tauruses. On the October 16 special edition of “The Martha Stewart Show,” one of the cars was given away.
Ford creates limited-edition Warriors in Pink apparel and accessories featuring important symbols signifying the message of hope, strength and unity in its commitment to the fight against breast cancer. Sold on FordCares.com, Ford donates 100 percent of net proceeds to Susan G. Komen for the Cure 365 days a year.
Said Connie Fontaine, Brand Content and Alliances manager for Ford Motor Company:
“One of the unique elements of the Warriors in Pink initiative is its ability to unite people who have been touched by breast cancer. As a 15-year partner of Susan G. Komen for the Cure, we know that awareness leads to early detection and early detection saves lives. Warriors in Pink apparel and accessories demonstrate support for the cause while making a contribution…It allows people to feel as though they are a part of a larger force – an army of Warriors fighting the disease together.”
As a long-standing partner of Susan G. Komen for the Cure, Ford has dedicated more than $100 million to the breast cancer cause and remains committed to innovative ways to drive breast cancer awareness. The company’s commitment runs well beyond raising funds – as a national series sponsor of the Susan G. Komen Race for the Cure, Ford is present at all 121 races nationwide.
Between now and December 31, 2009, when you test-drive a Ford, Lincoln or Mercury vehicle, Ford will donate $20.00 on your behalf to Susan G. Komen for the Cure.
For more information, visit www.FordCares.com.
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