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GM Launches 60-Day Money-Back Guarantee

gmIf you recently bought a vehicle from General Motors and for one reason or another, have decided it’s simply not for you after all, you’re in luck; GM has recently announced the 60 Day Satisfaction Guarantee.

Late last week, GM announced that it’s prepared to offer a Satisfaction Guarantee to eligible buyers of new Chevrolet, Buick, GMC and Cadillac vehicles.  The guarantee allows customers to return their vehicle to the dealership between 31 and 60 days of purchase to receive a refund of the purchase price.

As of this writing, here are the details:

• The offer covers 2009 and 2010 Chevys, Buicks, GMCs and Cadillacs (except medium duty trucks).
• Customers (one per household) can return their vehicle between 31 and 60 days, as long as the vehicle has less than 4,000 miles.
• Customers will be informed in writing before they buy the vehicle of the terms of the Satisfaction Guarantee.
• Customers must take delivery by November 30.
• The Satisfaction Guarantee covers the vehicle purchase price and sales tax, but not other add-ons like accessories, negative equity on a trade-in or other fees; other restrictions apply.
• Leased vehicles are not included.

More details are available online, beginning today at gm.com/guarantee.

The guarantee is part of GM’s “May the Best Car Win” campaign, which highlights the advantage of the company’s products over those of their competitors.

While the whole thing might seem a little odd, I think it’s good marketing on GM’s part, but honestly, not much usually goes wrong with a car in the first 60 days – especially on a brand new vehicle, so GM probably has very little to lose here. Also, since I’d like to think that most car buyers do a lot of research, test driving and comparison shopping before they actually decide to purchase, I don’t think too many consumers will take advantage of the offer  – but it’s a little peace of mind for those who need to – or want to change their mind.

Please be sure to read the complete details and limitations by clicking this GM link, and be sure to look over the FAQ, as well.


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