I didn’t intend to write about Harley-Davidson two posts in a row, but the launch of a new line of Harley Gear just introduced Wednesday, which is designed to aid those touched by breast cancer, was just too important to let go without a mention.
As most riders know, it’s simply an unwritten rule to stop for those in distress. Of course, rider ethics go well beyond the open road, as motorcyclists often stop on the journey of life to help those in need – rider and non-rider alike. It’s with that in mind that Harley-Davidson has introduced a new clothing line designed especially to aid those who have been affected by breast cancer.
The new Harley-Davidson Pink Label Collection – inspired by women who have been affected by breast cancer and which has been designed to provide those women support during their difficult ride – shares a portion of the proceeds from the sale of every Pink Label Collection item to help fund the YourShoes 24/7 Support Center, which is administered by the national non-profit Breast Cancer Network of Strength. The YourShoes center, which helped about 50,000 people in 2008, is staffed by breast cancer survivors who provide immediate emotional relief, at any time of day, to people affected by breast cancer.
According to Kathy Whalen, who is the Category Manager of General Merchandise for Harley-Davidson, the Pink Label Collection was conceived and designed by the Harley-Davidson Women’s MotorClothes Product Development and Design team. She says they were inspired to create the Pink Label Collection by the countless women riders and passengers that they’ve encountered on the open road, as well as at events, who’ve been impacted by breast cancer:
“We wanted to create something that honored their personal journey, as well as let them know that they never have to ride alone.”
The Pink Label Collection is comprised of 12 of the most popular women’s MotorClothes designs (each featuring a tasteful touch of pink), including jackets, pants, gloves, helmet, eyewear and shirts, including:
- The Pink Label Leather Jacket
- The Pink Label Hoodie
- The Pink Label Pant
- Pink Label Tee’s
- Pink Label Headwraps
To find out more about the Pink Label Collection, or to purchase items from the collection, visit your local Harley-Davidson dealership or go to www.harley-davidson.com/pinklabel.