Leading online automotive resource Kelley Blue Book’s kbb.com recently reported the top automotive manufacturers with the lowest average Total Cost of Ownership for the initial five-year ownership period, with Kia Motors America (KMA) landing in the top position for non-luxury brands.  Calculating depreciation, expected fuel costs, insurance, maintenance and repair costs, state fees and more, Kia’s average Total Cost of Ownership came in below $40,000 over a five-year ownership period, besting all other non-luxury brands with a full-model lineup.  

“Kia Motors is committed to offering consumers a full array of high-quality cars and CUVs that provide a combination of world-class styling, cutting-edge technology and an abundance of standard convenience and safety features, and being recognized as a cost of ownership leader by kbb.com is further proof of the brand’s compelling value equation,” said Michael Sprague, vice president, marketing & communications, KMA.  “Consumers are looking to make smart purchases and stretch their dollars, and every Kia vehicle allows them to do just that with low starting prices and outstanding fuel economy, without sacrificing fun-to-drive performance or the modern amenities new car shoppers now expect.”

Total Cost of Ownership is developed using Kelley Blue Book® Residual Values to calculate depreciation costs.  According to the website, depreciation plays the largest role in Total Cost of Ownership, followed by the cost of fuel during the initial five-year ownership period.  The company then calculates total ownership costs for new vehicles by applying a valuation methodology along with critical financial data from third-party providers.  

Kelley Blue Book’s goal for providing the Total Cost of Ownership for vehicles is so consumers can better understand the overall financial implications associated with vehicle ownership through the initial five-year ownership period.  Kelley Blue Book’s Total Cost of Ownership features easy-to-understand charts and graphs on kbb.com to help car shoppers make informed purchase decisions by breaking down the typical ownership costs for a particular vehicle.  For more information, visit Kelley Blue Book’s www.kbb.com.

Source Kia Motors America

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