NADAguides.com, the leading online provider of new and used vehicle pricing and information, today announced that the 2011 Chevrolet Cruze has been awarded the NADAguides “Car of the Year.”  

• The 2011 Chevrolet Cruze has beat out 10 other strong contenders that were eligible for this award based upon performance, impressive styling and design, fuel ratings, safety features and cost of ownership all at a very competitive price point.
• In a recent online consumer poll held by NADAguides.com, the Chevrolet Cruze led the consumers’ choice for the Car of the Year race by registering 33 percent of the votes, with the 2011 Ford Explorer and 2011 BMW 5-Series in the number two and three spots respectively among consumer votes.
• NADAguides.com analysts also took notice as the Chevrolet Cruze consumer shopping and research interest continued to increase month over month throughout the course of a ten month period. In addition, consumer interest and research from January through October 2011 for the Chevrolet Cruze on NADAguides.com greatly overpowered that of fellow Car of the Year contenders.
• Troy Snyder, Director of Product Development for NADAguides will present Cristi Landy, Director, Chevrolet Small Car marketing  with the NADAguides Car of the Year award at the Chevrolet booth at 2 p.m. on Wednesday, November 16.  

According to Troy Snyder, Director of Product Development for NADAguides, “This aspirational compact has done phenomenal things for the reemergence of the GM brand in the global marketplace by bringing technology, design and performance to this segment at an elevated level versus its competitors.   The Cruze provides domestic auto shoppers with a new, higher level of options and sophistication not previously seen and we are very excited to see this vehicle so successfully push the envelope for this segment. “  And, according to Cristi M. Landy, Director, Chevrolet Small Car Marketing, “The NADAguides.com Car of the Year award validates what our customers already know:  the Cruze offers fantastic value.  It combines comfort, fuel economy and safety in a stylish package. With over one million sold globally, the Cruze redefines the small car.”

Source NADAguides

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