Toyota has announced new manufacturers suggested retail prices for the all-new 2010 4Runner, 2010 Land Cruiser full-size SUV and Venza sedan, as well as adjustments for the 2010 Prius Hybrid and the Tacoma pickup.

4Runner

Prices for the all 2010 4Runner will range from $27,500 for the SR5 grade 4×2 with a four-cylinder engine to $39,800 for the Limited grade 4×4 V6. No change for the SR5 4×4 V6; it stays the same with a MSRP of $30,915.
The 2010 4Runner will be offered in three models; the Limited, the SR5, and an all-new Trail grade aimed at outdoor adventurers.

Venza

The 2010 Venza will carry a base MSRP ranging from $26,275 for the four-cylinder front-wheel-drive model to $29,550 for the all-wheel-drive V6.  This is an increase of $300. The Venza has added a USB port for iPod connectivity, as well as hands-free phone capability and music streaming via Bluetooth, as standard on all audio systems.

Venza will begin arriving at dealerships in early November.

Land Cruiser

The 2010 Land Cruiser is listed at $65,970, an increase of $1,215. The 2010 Land Cruiser comes standard with Toyota’s Safety Connect, as well as an audio system with a USB port for iPod connectivity through an auxiliary music source, and Bluetooth technology. Other changes include grey factory privacy glass tint added to the rear hatch and rain-sensing windshield wipers.

The 2010 Land Cruiser will begin arriving at Toyota dealerships in late October.

Tacoma

The 2010 Tacoma pickup truck comes with a price increase of $175.  MSRP will range from $15,345 for the Regular Cab four-cylinder 4×2 with a five-speed manual transmission to $27,250 for the Double Cab long bed 4×4 V6 with a five-speed automatic. New MSRPs for the Tacoma go into effect on November 2, 2009.

Prius

The base MSRP on 2010 Prius models II, III, IV and V will be an increase of $400. Base prices for the Prius will range from $22,400 for the Prius II to $27,670 for the Prius V.

Pricing for the Prius I model will remain unchanged at $21,000. The Prius I model will come equipped with standard features of Prius II, except for cruise control, touch tracer display, smart key, EV mode, a rear wiper, rear tonneau cover, heated side mirrors, satellite radio antenna and satellite capable radio, rear armrest with two cup holders, two rear-door speakers, rear heater duct, passenger-seatback pocket, foldable rear headrests and underbody spoilers and spats.

The new Prius MSRPs will take effect on or after October 18, 2009.

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