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Volkswagen Creates Life-Size VW Beetle Convertible for Barbie’s 50th Birthday

Heidi Klum with Customized Pink New Beetle convertible at Barbie’s Dream House 50th Birthday Party.

I read about this last week, but neglected to pull a post together because I was so sick at the time that it slipped my mind completely.  I only just remembered about it when I found the article tucked away inside my “to-post” folder.  If you’ve already read about this elsewhere, I hope you’ll forgive me for not posting this earlier, and if this is first time news for you - enjoy! 

Last week, car maker Volkswagen helped Mattel celebrate Barbie’s 50th Birthday by transforming a new VW Beetle convertible into the ultimate Barbie dream car. The life-size pink Malibu Barbie Beetle convertible made its debut at Barbie’s Malibu Dream House exclusive birthday extravaganza. 

Customization artists ABD Racing Werks, Katzkin Leather and Interiors and FoamMolders fully transformed the iconic new Beetle convertible into the perfect Barbie ride.

Said Laura Soave, General Manager of Marketing, Volkswagen of America:

“We are extremely proud to partner with Mattel and create a customized New Beetle convertible to celebrate Barbie’s landmark birthday. Like the new Beetle, Barbie has made a remarkable impact on pop culture history, and still remains a cultural icon today.”

From top to bottom and interior to exterior, Barbie’s VW pink convertible left no detail unfinished from the white custom leather interior and convertible top to the hand stitched floor mats and pink quilted leather lined door pockets and arm rests proved nothing is too good for Barbie. The VW Beetle convertible was even equipped with a motorized vanity in the trunk and plenty of rhinestone accents and vanity mirrors.

Over five shades of paint were mixed together to create the perfect pink color for Barbie’s luxurious ride.

The customized pink Beetle convertible was on display as the pink carpet was rolled out for the Barbie celebration at her real-life Malibu Dream House. Barbie’s doll’s house is a 3,500-square-foot home in Malibu, California and was decorated by famed “Happy Chic” interior designer Jonathan Adler.

The Barbie birthday festivities were complete with 1,800 pairs of Barbie sunglasses, 3,500 pairs of tiny shoes, 3,500 mini handbags and numerous Hollywood celebrity guests, including Heidi Klum, shown above with the customized pink Beetle convertible.


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